Social Media in corporations - are you ready?:
* What do you know about your customers in the social web?
* Do you know what customers say about you and your brand?
* Do you know how open your customer base is and therefore how vulnerable you are?
* How do you identify and work with key influencer?
* Are you ready if your competitors go after your customers in the social web?
* Are you able to create a social media strategy?
* Do you know how to leverage the social web for your support organization?
* Do you have an idea about ROI and effectiveness of social media?
* Do you know how to measure improvements and success in the social web?
* Did you ever consider involving and leveraging your partners?
* Did it occur to you that the social web may be ideal to compete for mindshare?
* Do you have enough information to decide whether to ignore or engage?